What are the benefits of bulk SMS?

If you have been wondering how to promote your company’s products in the most effective way, then you should consider bulk SMS messages. SMS messages have various advantages over print mail, telephone calls and email and could be the most cost effective way to market your company and its products or services to your target market. In your case, you are aiming at the 16-35 age bracket. You want to be certain that your message has reached its intended recipient and you also want to be in a position to benefit from any immediate desire on the part of the recipient to tell someone else about your offer. You want to be able to offer specials and sales for a short period of time but you want to be sure that these will be successful. Most of all you don’t want to spend a lot of money on marketing that may or may not reach your target market. Bulk SMS can achieve all of these aims.

Nearly everyone between the ages of sixteen and thirty-five has a cell phone these days, and they are never very far away from it. It is their main form of communication, so they always have the unit near them and it is usually charged up and operative. This means that when your message arrives, the recipient will immediately check their cell phone to find out who the message is from and what it says. This, in turn, means that you can run a very short term promotion, even for just a couple of hours, and a vast proportion of the people you sent bulk SMS messages to will respond within the time period of the offer.

Bulk SMS, like individual SMS messages, can be tracked so that you can receive a delivery report. This allows you to know whether or not your message was received and from there you can accurately analyze what percentage of recipients responded to the message, rather than a percentage of everyone you sent the message to, when many of these may not have received the message yet. Bulk SMS also has the following in common with individually sent SMS messages – if the recipient feels the need, they can immediately forward it to anyone they think may be interested and the best bit about this is that you don’t pay for it. You pay for the original bulk SMS but not for any subsequent forwarding. Your target market will effectively continue marketing your product for you and pay for it themselves.

The best thing about bulk SMS is that you only pay for the message you send and you can send it to thousands of cell phones, if not more, at once. Due to the nature of bulk SMS which allows you to send a message to many cell phone units simultaneously, you can use this resource to run very short term promotions and/or for generating a lot of interest in your product within a very short amount of time. Bulk SMS is one of the most cost effective forms of marketing available.

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